2 Luxury Shopping Days Out London

The story of Italian Fashion

from 05/04/2014 to 27/07/2014

Event: The Glamour of Italian Fashion: 1945-2014

Location: Victoria and Albert Museum, SW7

The V&A is celebrating Italian fashion, exploring Italy’s contribution to postwar clothes design in The Glamour of Italian Fashion: 1945-2014.

The exhibition tells the story of how Italian fashion became a byword for luxury, quality and style beginning with the ‘Sala Bianca’ shows of the 1950s, which helped put Italy firmly on the world fashion map.

On show are around 100 outfits from leading fashion houses, including Dolce & Gabbana, Giorgio Armani, Fendi, Missoni, Gucci, Prada and Versace. Also look out for work from the country’s up-and-coming designers such as Giambattista Valli, Fausto Puglisi and new Valentino designers Maria Grazia Chiuri and Pier Paolo.

The exhibition also looks at the Hollywood effect, with the film industry using Italy as a backdrop for a number of films during the 1950s and 1960s with actresses like Elizabeth Taylor and Audrey Hepburn becoming de facto ambassadors for Italian fashion as a consequence.

An associated film programme is taking place on Italian Fashion & Cinema at the V&A Museum, Cine Lumiere and the Curzon Mayfair (5th-13th April).

The Glamour of Italian Fashion: 1945-2014 is on at the Victoria & Albert Museum in South Kensington from 5th April to 27th July 2014, open daily 10am to 5.30pm and until 9.30pm on Fridays. Tickets available in advance online or in person at the museum.