Ferrari: Under The Skin
"Ferrari's story has been one of the great adventures of the industrial age"
Andrew Nahum, exhibition curator
Motor racing's most iconic brand is celebrating its 70th anniversary this year - and the Design Museum is putting on an exhibition on Enzo Ferrari and the marque he created.
The exhibition pays homage to the great designer and his cars, giving a behind-the-scenes look at the engineering of the famous car as well as rare personal memorabilia and archival material relating to Enzo Ferrari's life and passion. "The fact is I don't just drive to get from A to B. I enjoy feeling the car's reactions, becoming part of it," he once said.
Exhibits include many of his early designs, including wind tunnel models and hand-sculpted models in wood and clay, as well as some of the marque's more famous cars, both road and racing circuit models. These include the 1962 GT Lusso, a car that marked the beginning of a more elegant and luxurious era in sports car manufacture, and the 2017 GTC4 Lusso, a streamlined model launched at the Paris Motor Show in 2016.
Need to know
Enzo Ferrari was a racing-car driver who joined Alfa Romeo in 1920, going on to manage its racing division and designing a car for them before setting up on his own. "Racing is a mania to which one must sacrifice everything, without reticence, without hesitation," he said. Although he founded his own company in 1939, war intervened and the first official Ferrari, the 125 S, was not launched until 1947. His firm's cars soon became known for their speed and handcrafted quality, becoming a force to be reckoned with on the Grand Prix circuit and, from the 1950s, as a luxury sports car manufacturer, a reputation that continues to this day.
In 2016 the Design Museum opened in its new home on Kensington High Street next to Holland Park, bringing it into 'Kensington's cultural quarter' near the V&A, Science Museum, Natural History Museum, Royal College of Art and the Serpentine Gallery.
The museum is housed in the restored, and much altered, old Commonwealth Institute Building, giving it a huge exhibition space and, for the first time in its history, space for a permanent collection - 1,000 objects of 20th and 21st century design.
Once you've been inspired by the exhibition, make your next stop the Ferrari Atelier at The Berkeley Hotel, based on the marque's Maranello factory, where the Ferrari specialists offer a custom-designed service for clients wanting their new dream car.
15 November 2017 - 15 April 2018
224-238 Kensington High Street
London, W8 6AG
Open daily from 10am to 6pm, last entry 5pm
Closed Christmas Day
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